Privacy Policy

Last updated: 30 December 2025

1. Who We Are

Pure Vet Ltd
Company number: 16570565
Registered address: Central House, High Street, Hampton Hill, Hampton, Middlesex, TW12 1NS
Email: hello@purevet.co.uk

We act as the data controller for your personal information.

2. What Data We Collect

Client information

  • Name
  • Address
  • Email
  • Phone number
  • Payment details
  • Communication preferences

Pet information

  • Name, species
  • Breed, age, sex,
  • Medical history
  • Insurance details

Website data

  • IP address
  • Cookie identifiers
  • Analytics data (if enabled).

3. How We Use Your Data

We use your data to:

  • Provide veterinary care
  • Manage appointments and communication
  • Maintain clinical records
  • Process payments
  • Handle insurance claims
  • Provide membership plans
  • Meet legal and regulatory obligations
  • Improve our services.

4. Sharing Your Data

We may share your data with:

  • Referral centre
  • Out-of-hours providers
  • Laboratories
  • Insurance companies
  • Payment processors
  • IT and practice management system providers
  • Regulatory bodies (eg. RCVS)
  • Veterinary Client Mediation Service (VCMS) if relevant.

Any third-party provider who requires your data as a data processor in order to provide a service to you or to Pure Vet (for example, payment processors, IT system providers, laboratories, or communication platforms). These providers are bound by data‑processing agreements and may only use your data in accordance with our instructions.

We never sell your data.

5. How Long We Keep Your Data

We retain clinical records for a minimum of 7 years, in line with RCVS guidance.  Some records may be kept longer if required by law.

6. Your Rights

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion (where legally permitted)
  • Restrict processing
  • Object to processing
  • Request data portability.

To exercise your rights, contact: hello@purevet.co.uk

7. Cookies

See our Cookie Policy for details on how we use cookies and similar technologies.

8. Data Security

We use secure, reputable third‑party systems to store and process data, and to help protect your information from loss, misuse, or unauthorised access.

9. Complaints

 

If you have concerns about how we handle your data, you can contact:

  • Pure Vet at hello@purevet.co.uk
  • ICO (Information Commissioner’s Office) at ico.org.uk.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.